Popular international Prime Hydration sports drink undergoes a significant price drop from R800 to R10. Here is the latest.

Spent a small fortune on Prime drinks? Like Anele Mdoda, you’re probably kicking yourself after Checkers discounted the ‘must-have’ drink.

Throwback Friday: Remember when Prime Energy and hydration drinks had South Africans consumers in a chokehold?

A primary school pupil allegedly had a “cardiac event” and had to have his stomach pumped as a result of drinking Prime energy drink.

Prime maintains that its Hydration drink does not contain any caffeine, therefore it is not an energy drink.

‘I honestly don’t understand what is funny about people selling their products even on the streets,’ one person wrote defending Sbu.

As Checkers stores across South Africa run empty of PRIME Hydration, the drink has since flooded the black market.

Anele Mdoda has been slammed as delusional after she claimed to have created the hype around Prime energy and hydration drinks.

‘Prime pressure’: A hilarious Twitter user has fallen victim to peer pressure around the energy drink that has taken SA by storm.

Despite bracing queues to stock up on Prime Drink, many South Africans have been let down by its medicinal syrup-like aftertaste.

‘No one was talking about it till we did. No one,’ wrote Anele who says that she started the hype around Prime energy and hydration drinks.

Zahara’s name was dragged into the energy drinks debate about DJ Sbu’s MoFaya and Logan Paul’s Prime drinks when the latter sold out in SA.

Checkers has partnered with Prime to sell the drink in SA. Due to high demand, customers will be limited to eight purchases per person.

Prime Energy contains 200 milligrams of caffeine per can, which is equivalent to about two to three instant coffees.