Khune dropped by yoghurt brand in major blow to endorsement earnings
Itumeleng Khune will no longer be the brand ambassador for Danone’s Danup drinking yoghurt which he has promoted since 2016.
Kaizer Chiefs and Bafana Bafana goalkeeper Itumeleng Khune has reportedly taken a hit to his endorsement earnings after being dropped by Danone.
Soccer Laduma reports that Danone have opted not to renew their sponsorship of Khune who endorsed the companies Danup range of drinking yoghurt.
Khune loses out on Danup deal
Khune became attached to the prominent brand back in 2016, at the time causing a storm at Naturena as the club tried to block the deal due to the star’s failure to get approval for the deal ahead of time. Kaizer Chiefs relented, however, and Khune appeared in a series of advertisements.
The former Kaizer Chiefs captain would also extensively promote Danup on his social media channels. Khune is curently the most followed South African footballer on Instagram with over 900 000 followers.
He may still have tremendous clout on social media but on the field Khune’s star has been waning as injuries and poor form have left him struggling to re-establish himself as the club’s number one.
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The veteran stopper has not yet featured for Kaizer Chiefs in 2021, last appearing in the club’s 2-1 defeat at the hands of SuperSport United in December.
The influential goalkeeper retains his Nike sponsorship with the kit-maker enjoying a lengthy association with Kaizer Chiefs.
Itumeleng Khune of South Africa during the 2021 Africa Cup of Nations Qualifiers South Africa training session at the Moses Mabhida Stadium, South Africa on 11 November 2020 © Gerhard Duraan/BackpagePix Itumeleng Khune, captain of Kaizer Chiefs FC during the DStv Premiership 2020/21 game between Golden Arrows and Kaizer Chiefs at Sugar Ray Xulu Stadium in Durban on 21 November 2020 © Gerhard Duraan/BackpagePix Itumeleng Khune of Kaizer Chiefs leads the team to the filed during the 2020 MTN8 QuarterFinal match between Kaizer Chiefs and Maritzburg United at the FNB Stadium, Johannesburg on the 18 October 2020 ©Muzi Ntombela/BackpagePix Itumeleng Khune of Kaizer Chiefs during the Absa Premiership 2019/20 match between Kaizer Chiefs and Chippa United at the Orlando Stadium, Soweto on the 02 September 2020 ©Muzi Ntombela/BackpagePix Itumeleng Khune of Kaizer Chiefs during the Absa Premiership 2019/20 match between Kaizer Chiefs and Cape Town City at the FNB Stadium, Johannesburg on the 12 January 2020 ©Muzi Ntombela/BackpagePix Itumeleng Khune during the South Africa training session at Princess Magogo Stadium on the 3 September 2018 © Gerhard Duraan/BackpagePix Latest sports news: Itumeleng Khune of Kaizer Chiefs during the 2020 Nedbank Cup Last 16 match between Highlands Park and Kaizer Chiefs on 22 February 2020 at Makhulong Stadium, Tembisa Pic Sydney Mahlangu/BackpagePix Itumeleng Khune of Kaizer Chiefs during Kaizer Chiefs Media Day on 13 February 2020 at Kaizer Chiefs Village, Pic Sydney Mahlangu/BackpagePix Itumeleng Khune of Kaizer Chiefs during Kaizer Chiefs Media Day on 13 February 2020 at Kaizer Chiefs Village, Pic Sydney Mahlangu/BackpagePix Itumeleng Khune, Captain of Kaizer Chiefs FC celebrates as his team wins during the Absa Premiership 2019/20 football match between Amazulu and Kaizer Chiefs at King Zwelithini Stadium on 24 September 2019 ©Gerahrd Duraan/BackpagePix Orlando Pirates vs Kaizer Chiefs: Itumeleng Khune of Kaizer Chiefs warms up before the Absa Premiership 2019/20 game between Cape Town City and Kaizer Chiefs at Newlands Stadium in Cape Town on 27 August 2019 © Ryan Wilkisky/BackpagePix
