Why fitness apps could be putting your privacy at risk

Fitness apps offer rewards like discounts and free products to motivate users to exercise, but they also come with privacy risks.

Fitness apps. Image: generated by Canva

Fitness apps offer a tempting deal: regular workouts, healthy habits, and even rewards like discounts or free products.

But while the perks are enticing, users must consider the hidden costs of privacy.

FITNESS APPS AND PRIVACY

Fitness apps collect a surprising amount of personal data, and in some cases, this information could end up in the wrong hands.

These apps provide users with powerful incentives to stay healthy.

“Fitness apps incentivise healthy lifestyles by offering perks like discounts, cashback, or free products to participants who meet specific health goals,” says Anna Collard.

Anna is the Senior Vice President of Content Strategy at KnowBe4 Africa.

For many, this is enough to motivate regular exercise.

THE BENEFITS OF FITNESS APPS

These apps can help you track your progress, from steps taken to calories burned, and even monitor your sleep, according to the Cyber Guy.

The rewards encourage consistency and can lead to positive lifestyle changes. This can possibly reduce healthcare costs in the long run.

These apps also create a sense of community.

Users share goals, celebrate achievements, and hold one another accountable, which further boosts motivation.

FITNESS APPS IN SOUTH AFRICA

For South Africans looking to improve their fitness, fitness apps may feel like a fun and rewarding way to stay on track.

However, it’s essential to understand what you’re giving up in return.

Behind the fun of fitness challenges and rewards, there’s a growing concern: privacy.

Fitness apps often collect a vast amount of personal information.

This, includes data on your exercise habits, diet, sleep patterns, heart rate, and even your steps each day, according to Harvard Health.

SENSITIVE INFORMATION

Some apps take it even further, asking for sensitive information like your location or weight.

“The range of data collected about you is huge,” says Collard.

Third parties can use this data for various purposes, such as creating personalised marketing campaigns or, in some cases, determining your insurance premiums.

For instance, insurers might use your health data to analyse risk factors and predict potential future health issues.

If they determine you’re at risk for certain illnesses, it could result in higher premiums. Or worse, you might be denied coverage altogether.

DATA BREACHES

In South Africa, where medical costs are already a concern, this could be a significant financial issue.

Cybercriminals may also see a valuable opportunity, according to CNET.

If a fitness app suffers a data breach, sensitive details about your health and daily activities could be exposed or sold.

“If the programme suffers a breach, your sensitive information could be leaked or used in scams,” warns Collard.

TARGETED MARKETING AND FITNESS APPS

Even without a breach, third-party companies could sell or share your data. Many of these companies use it for targeted marketing.

“This can lead to highly invasive marketing or data sales to third parties without clear consent,” says Collard.

So, should you ditch the fitness apps altogether? Not necessarily.

DATA POLICIES

While privacy concerns are valid, you don’t have to give up on your fitness goals. Instead, take steps to protect your data.

Collard suggests reviewing the app’s data policy.

“Understand what data they collect, how it’s used, and who it’s shared with,” she advises.

If an app’s terms raise red flags, consider opting out of data-sharing features. You can also use the app with minimal personal information.

REDUCING POTENTIAL RISKS

Some apps even let users customise what data they’re comfortable sharing, which could help reduce potential risks.

You can also research an app’s reputation. “Any past data breaches or privacy concerns with the programme should be a red flag,” says Collard.

FITNESS APPS AND ONLINE SECURITY

In South Africa, where online security is a growing concern, checking if an app has been involved in any data scandals is wise.

For those exploring new apps, platforms offer detailed disclosures about what data is collected.

Armed with this information, you can make informed decisions about which apps to install and which to avoid.

FINDING A BALANCE

Fitness apps have much to offer: motivation, rewards, and accountability. However, you need to weigh the benefits against the privacy risks.

By staying informed about what your app is collecting and sharing, you can strike a balance between getting fitter and keeping your data secure. Ultimately, the choice is yours.